Privacy Policy

Privacy Policy

Your guarantee of safety online

In the ongoing operation of our,, and websites and its country specific URLs (hereinafter referred to as “platforms”) ABC Live Auction World (hereinafter referred to as “ABC”) collects and, in some cases, discloses information about our Users. This Privacy Policy describes where and what we collect and how we use your information. Moreover, some of your personally identifiable information is disclosed to and may be used by third parties.

Where does ABC collect information?

We collect information from many areas on our platforms. These include when you register with any or all of the platforms in order to participate in our services, submit a form or e-mail requesting information from one of the listed dealers, galleries, or auction houses and whenever you subscribe to our Newsletter, enter a competition, complete a questionnaire, leave comments in the Feedback or Contact sections which are available throughout the platforms.

What information does ABC collect?

The types of personal information we may gather among the different areas of the platforms may include the following: your name, contact name, billing address, shipping address, phone number, fax number, e-mail address, relevant password, User ID, credit card information.

Log Files

We also automatically track certain information about you just in the course of using our platforms. This information includes the URL that you just came from and the URL you go to next, the browser you are using and your IP address. This information is gathered for system administration and to report aggregate information to our advertisers. It is common practice for most websites to collect this information automatically. We do not gather personally identifiable information from this type of user tracking.


As part of providing our services, ABC uses cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. ABC uses cookies with regards to the following areas: Registration and MyAccount. No personally identifiable information is tied to our use of cookies.

How does ABC use your information?

In areas that require you to submit personal information such as our registration form, this is to allow you to participate in certain offerings such as online bidding services. For a full account of the use of personally identifying information, please see the sections below: "Who does ABC disclose your information to?" and the section "ABC only discloses personal information in limited circumstances as outlined in the following sections."

Cookies are used to measure certain traffic patterns, such as which area of you have visited, and your visiting patterns in the aggregate.

Your information is important for ABC for internal purposes. It helps us analyze, improve and tailor our platforms to meet your needs. More specifically, ABC may use your information to analyze site usage, to help in developing our marketing and public relations, and to improve the site's content, commercial offerings, layout and usability. If we reveal any user information for marketing or PR purposes, it is only in aggregate form and no personally identifying information that could be specifically tied to an individual is ever revealed in these circumstances.

Who does ABC disclose your information to?

We do not sell or rent any personally identifiable information about our users to any third party. For the purpose of advertising, visitor and user information is aggregated for reporting to advertisers and prospective partners. However, in these situations, we never disclose to these entities any information that could be used to personally identify you, such as your name, address, User ID, password, and credit card number.

ABC only discloses personal information in limited circumstances as outlined in the following sections:

(i)Live Auctions

ABC’s core business model is to provide you with live bidding access technology on auction house sales. From the platforms, we provide a link to an auction house catalog for you to register to bid, sign up for the sale of your choice, and place live or absentee bids. Registration on our platforms is necessary to perform certain functions and participate in a live auction bidding process and we may collect or track any user information as described above. However, all customer service related enquiries are handled by the customer services team at whereby personally identifying information such as your email address may be disclosed by yourselves in order to answer your enquiry. The auction houses participating in Live Auctions will only receive personal identifying information in the following circumstances: (1) to complete a sale if you are the winning bidder on a lot; (2) if the auction house has requested ahead of time and you have agreed to register with them prior to a live sale. Such personally identifying information could include your name, email address, home address, phone number, fax number and credit card information.

(ii)Absentee Bidding on Auction Catalogs

We have designed absentee bidding on Auction Catalogs so that no personal identifying information is displayed online or is accessible to the general public. In absentee bidding, your bids are not disclosed as it is a 'closed bidding' system.

The only time any personal identifiable information is released is when you submit an absentee bid on an item in an auction house sale. Such personally identifying information could include your name, email address, home address, phone number, fax number, credit card information, bid amount and lot number.

We never disclose your password and you may not disclose your password to any third parties or share it with any third parties without risking compromise of your User identity.


Except as described in the areas listed above, ABC will only disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our Web site.

When and how does ABC contact Users?

We will contact you by email (and in rare circumstances by phone or fax) in the following circumstances: (1) To confirm your registration on our site, (2) to confirm any bids you place, (3) if you are the winner of a competition on, (4) if a problem arises with your account, (5) we may contact you from time to time to ask for specific feedback on the site, and (6) in response to a direct enquiry or suggestion from you. ABC may use your e-mail address and, where applicable, your mailing address, to contact you regarding administrative notices from time to time.

What is ABC's policy on Direct Mailings?

We will use your information for a direct mailing only if you expressly give us prior permission, which will be indicated to you. If you decide you no longer want to receive such mailings, you can remove yourself by sending an e-mail to

Where can you change or update your information on the site?

Registered Users may change their information in the following instances: If you need to change your password for any reason, please email including 'Forgot Password' in the subject line. If you need to update or change your registration information, please send a request to or alternatively login to our "MyAccount" section where you will find an area to upgrade your registration.

Platform Security

Security is of upmost importance to ABC. In order to demonstrate our commitment to security of your personal information we strictly limit access to any information of a private or personal nature received in the company through use of passwords and Usernames.

Your Registration Information is password-protected so that only you have access to this personal information. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email.

IP addresses are not linked to any personally identified information. Please note that we use credit card information only to verify your account when you register with It is sent over our secure server using SSL Technology, industry-wide encryption software.

How can you be responsible for your information?

This privacy policy only covers ABC's use and disclosure of information that ABC collects from you. Please be aware, ABC’s clients and third-party Internet sites that are accessible through our platforms have independent privacy and data collection practices. ABC specifically disclaims any responsibility or liability for these independent policies or actions. Moreover, any personal information disclosed online between users in areas such as communities, e-mail, and forums, can be collected and used by others. Be aware, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.